A prototype of the Nu Blu moisturizer and how the sleek pump bottle is used
Logos of the 11 groups participating in this school year’s JGSoM.BA program

Student-Entrepreneurs Hold Two-Day Prototype Exhibit

By Joey Marcelo

John Gokongwei School of Management Business Accelerator (JGSoM.BA), Ateneo’s premier business accelerator program, held a two-day prototype exhibit last August 4 and 5, 2020. The exposition held online featured 11 groups of student-entrepreneurs and their products in its early stage of development.

The students presented to professors and panelists who are experts in various industries. The program schedule was hectic with presentations one after the other, which lasted for eight hours a day. In the end, the Atenean student-entrepreneurs were able to gain many insights as to how they will set up their products for advancement.

Products from digital design services to sleepwear were presented for scrutiny with the main purpose of preparing the start-ups for the challenges of the real world. Once they launch to the market, the hope is that the company and its products survive and prosper. Take the start-up Nu Blu, for example. Many skin care products currently available in the market feature defense against the harmful UV rays from the sun. However, with the current lifestyle environment and how technology is taking over our lives, we are increasingly exposed to blue light from the computer screens and digital devices we have in front of us. The work-from-home and online school setups of today propose an invisible threat in increased exposure to blue light that could cause irreversible damage to our skin. Nu Blu addresses this concern by educating consumers of the harmful effects of blue light, and offering solutions through its skin care products.

To learn more about the 11 start-up companies and their products, visit this website.